Amour Tales

If you handed me a wedding venue and asked me to look at its marketing, I wouldn't start by counting how many times it posted on Instagram last week. I wouldn't immediately recommend more Reels. And I definitely wouldn't start making a list of everything that needs to change. I'd start by experiencing the venue the same way a potential client might. Because before deciding what your marketing needs more of, it's worth understanding what someone is already finding. 1. I’d Google the venue...

Most businesses can tell you when an inquiry came in. Tuesday at 2:17 PM. Someone filled out the contact form. Scheduled a tour. Requested availability. Booked a room. From the business side, that's often where the potential client becomes visible. But it probably isn't where their relationship with the business began. Maybe they discovered you on Instagram two weeks ago. Maybe they passed your space, remembered the name, and Googled it later. Maybe a friend mentioned you. Maybe they saw your...

Instagram can be an incredibly valuable marketing tool for a wedding venue. It gives couples a visual introduction to the space. It keeps your business current. It lets you share real weddings, show different layouts, answer questions, highlight vendors, and give someone a glimpse of what celebrating there might actually feel like. But Instagram shouldn't have to carry your entire marketing strategy. Because not every couple will discover you there. Some will search Google. Some will find you...