I’m the person who notices the lighting, the menu, and the corner everyone keeps taking photos in.

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I started Amour Tales after realizing how often a beautiful business can feel completely different online than it does in person. The space is good. The experience is good. But somehow, none of that is making it through the screen.

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That gap is what I love working on.

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I pay attention to the details that make a place feel like itself. How people move through it, the moments they naturally reach for their phones, and the little things guests remember afterward. Then I turn all of that into content and strategy that actually fits the business.

 

When I’m not doing that, I’m probably working from a coffee shop with 47 tabs open, walking around Chicago, or mentally reworking the Instagram of a place I just walked into.

 

The work will always feel personal to me. I want to understand what you’ve built before deciding how it should show up online.