Case Study
Wildman BT × Butter & Vine
Wedding Giveaway Campaign
Strategy & Content by Amour Tales December 2, 2025 – January 16, 2026
Overview
Wildman BT partnered with Butter & Vine to create a wedding giveaway rooted in connection, not just visibility. The goal wasn’t simply to be seen, it was to reach couples who were actively planning, build trust through storytelling, and create a moment that felt welcoming, personal, and aligned with how weddings are actually experienced.
Rather than relying on constant posting or overproduction, the campaign unfolded intentionally over several weeks, using a focused content launch, consistent story touch points, and a meaningful in-person moment, a cocktail party where the winner was announced and couples could experience the venue in real life.
Amour Tales led the campaign strategy and creative execution, supporting the partnership from launch through post-event storytelling with a clear focus on community, clarity, and conversion.
The Opportunity
In the wedding industry, couples aren’t just choosing a space, they’re choosing how they want to feel. Trust, personality, and real-life experience matter just as much as aesthetics.
This campaign was designed to:
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Reach engaged couples locally and intentionally
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Encourage genuine participation rather than passive engagement
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Create a bridge between online discovery and in-person experience
By centering the campaign around a trusted venue caterer partnership, the giveaway felt elevated, collaborative, and aligned with how couples actually plan their weddings.
Strategy
Amour Tales developed a story-led campaign strategy built around three key principles:
Partnership First
Wildman BT and Butter & Vine served as the anchor partners, creating a strong foundation of trust, credibility, and shared audience.
Intentional Content Over Volume
Instead of spreading attention across many posts, the campaign focused on one strong launch reel, supported by a carousel and consistent Instagram Stories to guide participation and maintain momentum.
Connection Beyond the Screen
To bring the campaign full circle, Wildman BT hosted an in-person cocktail party to announce the winner and welcome couples into the space, reinforcing the idea that weddings are ultimately about experience, not just online discovery.
As the campaign gained visibility, additional wedding vendors organically reached out to be involved, a clear reflection of its resonance within the local wedding community. A light paid boost was applied to the launch reel in the final days leading up to the entry deadline to increase local visibility and encourage last-minute participation.
Execution
Launch reel & supporting carousel assets
Campaign Strategy & Content
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Overall campaign planning and direction
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Creative direction and content creation
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Launch reel production
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Supporting carousel post
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Story strategy throughout the campaign
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Posting, scheduling, and platform optimization
Giveaway Coordination
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Management of video-based entries
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Collaboration with Butter & Vine on form-based entries
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Ongoing organization and communication
Event Support
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On-site behind-the-scenes content capture
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Post-event storytelling support
Results
Participation & Engagement
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200+ total giveaway entries
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30-40+ in-person attendees at the winner announcement cocktail party
Launch Reel Performance
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10,707 views
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4,724 reach
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360 total interactions
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171 likes
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90 shares
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67 comments
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16 saves
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30 profile actions
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30 followers gained
Audience Quality
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Majority women ages 25–34
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Chicago-based and surrounding areas
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Couples actively planning weddings, including attendees with dates already on hold
The campaign proved that thoughtful pacing, clear storytelling, and in-person moments can turn digital attention into meaningful connection.
Key Takeaways
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Strategic partnerships naturally expand reach and trust
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One intentional launch asset can outperform high-volume posting
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In-person experiences deepen emotional connection
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Wedding marketing works best when it feels human
This campaign was a collaborative effort between Wildman BT, Butter & Vine, and Amour Tales.
Campaign strategy & storytelling by Amour Tales