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If you handed me a wedding venue and asked me to look at its marketing, I wouldn't start by counting how many times it posted on Instagram last week. I wouldn't immediately recommend more Reels. And I definitely wouldn't start making a list of everything that needs to change. I'd start by experiencing the venue the same way a potential client might. Because before deciding what your marketing needs more of, it's worth understanding what someone is already finding. 1. I’d Goog

Most businesses can tell you when an inquiry came in. Tuesday at 2:17 PM. Someone filled out the contact form. Scheduled a tour. Requested availability. Booked a room. From the business side, that's often where the potential client becomes visible. But it probably isn't where their relationship with the business began. Maybe they discovered you on Instagram two weeks ago. Maybe they passed your space, remembered the name, and Googled it later. Maybe a friend mentioned you. Ma

Instagram can be an incredibly valuable marketing tool for a wedding venue. It gives couples a visual introduction to the space. It keeps your business current. It lets you share real weddings, show different layouts, answer questions, highlight vendors, and give someone a glimpse of what celebrating there might actually feel like. But Instagram shouldn't have to carry your entire marketing strategy. Because not every couple will discover you there. Some will search Google. S

If you manage the Instagram account for a wedding venue, you've probably asked some version of this question: What are we supposed to post? Maybe you have hundreds of beautiful photos sitting in galleries. A camera roll full of behind the scenes clips. Professional footage from past weddings. Reviews you've been meaning to share. You have content. And somehow, when it's time to actually post something, you're still staring at the screen wondering what should go up. The proble

You're posting consistently. People are visiting your website. Your Instagram is getting views. Maybe your reach is growing. People are finding you through Google, clicking through from social media, or landing on your business through a recommendation. You're being seen. But the inquiries aren't following. When that happens, it's easy to assume the answer is more. More content. More followers. More reach. More traffic. More time spent trying to get your business in front of

Finding a wedding venue used to sound relatively straightforward. Search for venues. Make a list. Schedule a few tours. Choose one. But the way couples discover and evaluate venues today is rarely that linear. Someone might first see your space in an Instagram Reel. A few days later, they search your name on Google. They read two reviews, scroll through your photos, send your Instagram profile to their partner, visit your website, leave, come back a week later, and then decid

By Fiorella | Amour Tales Venue & Event Marketing Studio | Chicago, IL Let's have an honest conversation about your website. Not about whether it's pretty. Not about whether your photographer did a beautiful job on those hero images. About whether it is actually working — because for most wedding venues, it isn't. And the painful part is that you'd never know it, because the couples it's losing you never reach out to tell you why they left. They just leave. They find your ven

By Fiorella | Amour Tales Venue & Event Marketing Studio | Chicago, IL You're showing up. Every week. Reels, carousels, behind-the-scenes stories. You're putting in the work that every "grow your Instagram" guide told you to do — and yet your inquiry form sits quiet. You refresh your DMs. Nothing. This is one of the most frustrating places a venue owner can be, because the effort is real. You are doing the thing. So why isn't it working? After working with venues across the M